Wordmarks are our main visual identifiers at UC Davis. They are the core graphic elements we use to identify departments, operating units, programs, and initiatives on campus. All FOA wordmarks feature the Proxima Nova typeface that is left-justified and left-aligned with the UC Davis wordmark.
While the standard wordmark format is preferred, there are times when it doesn't work very well in our communications. Because of this, we've created a set of alternate wordmarks for all departments (see examples below). Please use these alternate versions in documents/webpages when:
- the background is dark
- the rest of the content is center-justified
- space is limited
Specialty Wordmarks and Logos
There are occasions when specialty wordmarks or logos are necessary to properly promote approved initiatives, campaigns and systems. Examples of approved specialty wordmarks include UCPath, the Friends of the Arboretum and Public Garden, AggieShip, Big Shift and Aggie Enterprise.