Typography is another form of branding and has been established by the university brand, managed by Strategic Communications. Just like the wordmark, it is used as a visual identifier and lets the audience know that they are viewing a piece that belongs to the department.
In FOA, we primarily use Proxima Nova, one of the UC Davis fonts. Calibri may be used as a substitute if needed.
This is Proxima Nova, the campus font. Proxima Nova can be purchased at the UC Davis software site. Log in, search “Fonts” in the catalog search bar, and follow the download and installation instructions.
If Proxima Nova is not available, please use Calibri as a substitute. Calibri is available on every computer, both PC and Mac.
Print Copy Guidelines
Usage for stories, flyers and other messages: To help with textual consistency throughout all FOA branded communications, use this preferred example of font hierarchy as a guide for marketing collateral.