Typography

typography - pile of metal type from letterpress

Typography is another form of branding and has been established by the university brand, managed by Strategic Communications. Just like the wordmark, it is used as a visual identifier and lets the audience know that they are viewing a piece that belongs to the department.

In FOA, we primarily use Proxima Nova, one of the UC Davis fonts. Calibri may be used as a substitute if needed.

 

Campus Typefaces


Proxima Nova

This is Proxima Nova, the campus font. Proxima Nova can be purchased at the UC Davis software site. Log in, search “Fonts” in the catalog search bar, and follow the download and installation instructions.

Alphabets using Proxima Nova font in regular, bold, numbers and symbols
Calibri

If Proxima Nova is not available, please use Calibri as a substitute. Calibri is available on every computer, both PC and Mac.

Alphabets using Calibri typeface - Regular, Bold, Numbers and Symbols

Print Copy Guidelines

Usage for stories, flyers and other messages: To help with textual consistency throughout all FOA branded communications, use this preferred example of font hierarchy as a guide for marketing collateral.

hierarchy of text treatments for print designs, with Proxima Nova font types, sizes and leading for headline, intro text, body text, subhead, bulleted list