photo of Rocko DeLuca

Position Title
Deputy Athletics Director

2nd Exploration Committee


Rocko DeLuca, a veteran athletics administrator with 14 years of experience at the University of Colorado, the Denver Broncos, and most recently with six years at the University of Massachusetts, joined UC Davis as Deputy Athletics Director in August.

In his role, Rocko oversees external affairs for the Aggies, which includes communications, development, ticket sales, sponsorships, and marketing and event presentations. He was most recently the Senior Associate Athletics Director and Executive Director of Development at UMass, serving in several leadership positions, including fundraising, sport program administration and external relations. He was integral in the planning, design and funding for $75 million in athletic facility projects, provided leadership for more than $26 million in athletics fundraising.

He has experience in university relations, strategic planning, budget design and management, student-athlete life, marketing, project management, and several other areas from UMass and the University of Colorado, Boulder.