UC Davis Preferred Partnership Program (UP3)
Heather Hunter is the Associate Executive Director and Chief Revenue Officer for the Cal Aggie Alumni Association.
In her role, she oversees all revenue programs, including business partnerships, membership, travel and wine programs. She has over 18 years’ experience in the sponsorship industry. Prior to returning to her alma mater, UC Davis, Heather worked for a global sponsorship agency, GMR Marketing, where she oversaw SAP’s North American sponsorship portfolio – NFL, NBA, MetLife Stadium – NY Jets and Giants, MSG, NY Yankees, Levi’s Stadium – SF 49ers and SAP Center – SJ Sharks as well as sponsorship consulting projects. Prior to GMR, Hunter worked for Sharks Sports & Entertainment for 11 years overseeing all sponsorship service operations for the San Jose Sharks and SAP Center and she managed the SAP and HP naming rights accounts. From 1998-2001, she worked for Cal Athletics Marketing managing football and basketball marketing plans, events and sponsorship clients.
Heather is a graduate of UC Davis, where she double majored in American Studies and Psychology. She also earned her master’s degree in Sports Management from the University of San Francisco. Hunter was a four year letter winner in softball at UC Davis and is a member of the Cal Aggie Athletics Hall of Fame.